The Virtue Standard

Blended, third-party tested, and packaged in the U.S. at an NSF-certified facility in accordance with Good Manufacturing Practices (GMP) using premium global ingredients.

Our approach to fair pricing

Most supplement prices are inflated to cover advertising, wholesale markups, and profit margins. We chose a different path.

  • We don't advertise

    No paid hype, just honest products people love enough to share.

  • We sell direct

    Distributors add layers of cost. Selling direct means you pay less.

  • We cap our margins

    By capping margins at 20%, we can keep our prices fair.

Breaking down the cost of supplements

Most supplement prices are inflated to cover advertising, wholesale markups, and profit margins. We chose a different path.
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Virtue Collagen Peptides (Pink Lemonade)

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FourCheck™ certified

Every Virtue product undergoes four stages of testing at an ISO/IEC 17025-certified third party lab to ensure purity, potency, and safety.

  • Raw materials

    Pre-production testing for heavy metals, microbes, and adulterants

  • In-process

    Testing during production to ensure the absence of contaminants

  • Finished product

    Post-production testing to confirm potency, purity, and label accuracy

  • Stability

    Ongoing testing to verify shelf life, ingredient integrity, and safe storage

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