Our approach to fair pricing

Most supplement prices are inflated to cover advertising, wholesale markups, and big profit margins. We chose a different path.

  • We don't advertise

    We cut spending on anything that doesn’t make the product better.

  • We sell direct

    Distributors add layers of cost. Selling direct means you pay less.

  • We keep margins low

    Many brands' margins are 70% or higher. We cap ours at 15%.
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Virtue Collagen Peptides (Naturally Flavored)

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FourCheck™ certified

Every Virtue product undergoes four stages of testing at an ISO/IEC 17025-certified third party lab to ensure purity, potency, and safety.

  • Raw materials

    Pre-production testing for heavy metals, microbes, and adulterants

  • In-process

    Testing during manufacturing to ensure the absence of contaminants

  • Finished product

    Post-production testing to confirm potency, purity, identity, and label accuracy

  • Stability

    Ongoing testing to verify shelf life, ingredient integrity, and safe storage over time

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