The Virtue Standard

Blended, third-party tested, and packaged in the U.S. at an NSF-certified facility in accordance with Good Manufacturing Practices (GMP) using premium global ingredients.

Our approach to fair pricing

While most supplements are marked up by 60%+, we cap our margins at 20%. Here’s how we make that work.

  • We don't advertise

    We cut spending on anything that doesn’t make the product better. Hence: no ads.

  • We sell direct

    Distributors and retailers add layers of cost. Selling direct means you pay less.

  • We're privately owned

    Because we’re independent, we can focus on quality—not quarterly earnings.

FourCheck™ verified

Every Virtue product undergoes four stages of third party testing to ensure purity, potency, and safety.

  • Raw materials

    Ingredients are tested to ensure they are free of heavy metals, microbes, and adulterants.

  • In-process

    During manufacturing, checks are done to confirm proper blending, uniformity, and consistency.

  • Finished product

    The final product is tested to ensure it meets label claims and is free of contaminants.

  • Stability

    Products are tested over time to confirm they stay effective and safe through their shelf life.

  • Breaking down the price of supplements

    The truth is consumers often pay inflated prices to cover marketing budgets, distribution logistics, and retail overhead. At Virtue, we take a different path.